Libertarian Party of Multnomah County
Affiliated with the Libertarian party of Oregon. National Libertarian Party


Videos on Running a Campaign
from American University Campaign Management Institute on C-
(partial listing only -
It appears, from the gaps in the dates, that there MAY be many more.)
======================= 2009/2010 ======================
December 28, 2009 -
U.S. Political Environment T
Following introductory remarks to students attending American University's Campaign Management Institute, Neil Newhouse spoke to students about the political climate in Washington and the country following the first year of the Obama presidency. He also responded to questions from the students. 2 hours, 3 minutes | 263 Views, Dec 28, 2009,
http://www.c-
Campaign Strategy, Themes and Messages T
David Winston spoke to students about developing campaign strategies and targeting
specific demographics in the electorate. He also focused on crafting candidate and
campaign messages, and developing themes that resonate with voters. He also answered
questions from the students. 1 hours, 32 minutes | 134 Views December 28, 2009 http://www.c-
Campaign Research and Polling T
Stefan Hankin talked to students about the use of survey data and polling information in mounting a successful political campaign. He also answered questions from the students.
1 hours, 24 minutes | 126 Views December 28, 2009 http://www.c-
December 29, 2009-
Framing of Political Issues T
Ed Brookover spoke to students about political communications strategies and crafting
campaign messages on issues important to the electorate. Among the topics he addressed
were political advertising, choosing issues to develop messages, and different forms
of campaign media. He also responded to questions from the students. 1 hours, 51
minutes | 217 Views http://www.c-
Voter Targeting in Campaigns T
Tom Bonier spoke to students about campaign strategy and identifying potential voters to target during campaigns. Among the topics he addressed were developing targeting and marketing plans, effective means of reaching targeted voters, and allocating resources. He also responded to questions from the students. 1 hours, 24 minutes | 134 Views
http://www.c-
Campaigns and Voter Profiles T
Bob Blaemire spoke to students about the use and development of voter files by political
campaigns. Among the topics he addressed were strategies and techniques for micro-
Dec 30, 2009 -
Absentee and Early Voting T
Sarah Simmons spoke to students about campaign management and targeting absentee
and early voters. Among the topics she addressed were the increasing use of early
and mail-
Campaign Finance Planning and Major Donors T
Jason Mida spoke to students about campaign financing and building a donor base for
political campaigns. Among the topics he addressed were soliciting funds, developing
relationships and networks of donors, and effective fund raising strategies. Following
the presentation students engaged in role playing exercises. 1 hours, 42 minutes
| 120 Views Dec 30, 2009 http://www.c-
Jan 2, 2010 -
Paid Media T
Mark Putnam spoke to students about paid media and campaign advertising. Among the topics he addressed were producing campaign commercials, targeting the electorate, and use of various types of media in campaigns. He also responded to questions from the students.
1 hours, 41 minutes | 56 Views Jan 2, 2010 http://www.c-
Coalition Building T
David Watts spoke to students about coalition building. Among the topics he addressed were strategies for grassroots organizing, networking among various interest groups, and communications management. He also responded to questions from the students.
1 hours, 33 minutes | 39 Views Jan 2, 2010 http://www.c-
========================== 2008/2009 ======================
Campaign Management and Organization T
Mark Lotwis talked about managing and organizing a political campaign. Topics included
how to get started on a campaign, organizational roles, and the elements of a campaign
plan. Mr. Lotwis responded to audience members questions following his remarks. "Management
and Organization" was a program of the third day of the Center for Congressional
and Presidential Studies' two-
Developing a Campaign Budget T
Liz Chadderson, the coordinator of Democratic Programs for the Campaign Management
Institute, talked about developing a campaign budget. Topics included staff salaries,
communication and administration costs, yard signs. Ms. Chadderson responded to questions
throughout her presentation. "Developing a Campaign Budget" was a program of the
third day of the Center for Congressional and Presidential Studies' two-
Campaign Strategy, Theme, and Message (Like 2009)
David Winston talked about developing a strategy, theme, and message for a political
campaign. In his remarks he spoke about decision making, problem solving and goal
setting. He also answered questions from the students. 1 hours, 30 minutes Dec 30,
2008 http://www.c-
Developing a Campaign Message T
Carol Whitney presented a lecture on campaign communications strategies and developing
a campaign message. Among the issues she addressed were developing a rapport with
the electorate, communicating policy proposals, and engaging citizens on a grassroots
level. She also answered questions from the students. 1 hours, 4 minutes | 89 Views
Dec 30, 2008 http://www.c-
2008 Mayoral Races T
Mr. Rakis lectured on managing campaigns, and specifically about municipal politics
and mayoral campaigns. In his remarks he focused on local electorate research, communication
strategy, team building, and tailoring campaigns to the local municipality. Following
his remarks he answered questions from the students. This was part of the first day
of the two-
Campaign Management Institute
Officials of the American University Campaign Management Institute made opening remarks
about the two week institute for training individuals for participation in local,
state, and federal political campaigns. 22 minutes | 191 View Dec 29, 2008 http://www.c-
Inside Campaigns
Obama Campaign Manager David Plouffe and strategist David Axelrod, McCain Campaign
Manager Rick Davis, and pollster Bill McInturff discussed the day to day management
and overall strategies of the 2008 presidential election campaigns with Gwen Ifill.
The representatives of the two campaigns compared notes and answered questions from
audience members on the defining moments of the campaign. "War Stories: Inside Campaign
2008" was held by the Kennedy School of Government's Institute of Politics. 1 hours,
9 minutes | 466 Views Dec 11, 2008 http://www.c-
Democratic Voter Outreach
Cornell Belcher presented a lecture on Democratic voter outreach efforts and the
political environment following the 2008 presidential and general election. Among
the topics he addressed were the issues shaping political conversation, the relative
strength of party organizations, and methods of communication in the current political
environment. He answered questions from students. This was part of the first day
of the two-
=============================2007/2008===================
Political Environment Jan 2, 2008
Stuart Rothenberg spoke about elections and election cycles. He asserted that the
national environment right now is bad because people are angry, dissatisfied, and
want change. He talked about how he came to this conclusion through poll data and
what it means for the presidential race. He spoke briefly about the House and Senate
races. Following his prepared remarks he answered questions from members of the audience.
1 hours, 22 minutes | 11 Views http://www.c-
2008 Senate Races, Jan 2, 2008
Stuart Rothenberg spoke about elections and election cycles. He asserted that the
national environment right now is bad because people are angry, dissatisfied, and
want change. He talked about how he came to this conclusion through poll data and
what it means for the presidential race. He spoke briefly about the House and Senate
races. Following his prepared remarks he answered questions from members of the audience.
1 hours, 22 minutes | 11 Views http://www.c-
==================== 2005/2006 =========================
Political Environment and 2006 Governor Races
Charlie Cook spoke about the 2006 elections and the political environment. He talked
about fluctuations in poll support for President Bush and said job ratings in the
higher 40 percent zone now reflect a good rating due to the country being evenly
divided. Following his remarks, Mr. Cook responded to questions and comments from
members of the audience. For over two decades the Campaign Management Institute (CMI)
has served as a nationally recognized program designed to train individuals for participation
in local, state, and federal political campaigns. Developed and taught by strategists
from the Republican and Democratic parties, national campaign consultants, and political
scientists, this intensive two-
Opposition Research T
Mr. Nicholson, political director for a Democratic opposition research firm, spoke
about the role of opposition researchers. Among the topics he talked about were finding
political vulnerabilities, including receiving money from organizations with legal
problems. Following his remarks, he responded to questions and comments from members
of the audience. 1 hours, 14 minutes | 2 Views 01/03/2006 http://www.c-
======================2004/2005 ====================
Opposition Research T
Mr. Cooper spoke to students about the value and use of opposition research in campaign
management. Among the issues he addressed were his work in past campaigns, the benefits
and pitfalls of negative campaigning, as well as methods of research and using the
information to shape a message. Following his remarks he answered questions from
the students 1 hours, 33 minutes 4 Views Dec 28, 2004 http://www.c-
Campaign Advertising
Request this video be made available for online viewing 1 hours, 27 minutes | 0
Views, Dec 28, 2004 http://www.c-
Campaign Issues
Request this video be made available for online viewing 1 hours, 19 minutes | 0
Views Dec 28, 2004 http://www.c-
Political Strategies and Mail Campaigns T
Dan Hazelwood talked to students about campaign strategies and public relations efforts
on behalf of candidates. Among the topics he addressed were promulgating messages
and images through direct mail campaigns, formulating campaign policies and messages,
and the role of political consultants. During his remarks he answered questions from
the students Many examples of milers. 1 hours, 7 minutes | 1 Views Dec 28, 2004
, http://www.c-
2005 Political Environment
Mr. Rothenberg talked about the political environment and the use of survey research
in political campaigns. He described the November election results, including the
presidential and gubernatorial races. He answered students' questions. 1 hours,
30 minutes | 3 Views Dec 27, 2004 http://www.c-
Campaign Research T
Dave Winston talked to students about the use of survey data and polling information in mounting a successful political campaign. Following his remarks he answered questions from the audience.
1 hours, 47 minutes | 7 Views Dec 27, 2004 http://www.c-
========================= 2003/2004 ========================
Campaign Finance Planning -
http://www.c-
Campaign Budgeting (had trouble downloading)
Mr. Carpenter talked about campaign budgeting, focusing on how to create a budget
for a campaign and the important factors which need to be considered. He divided
expenditures into six major categories: overhead, fundraising, research, direct mail,
media, and collateral materials. Then, utilizing a chalkboard and suggestions from
the audience, specific items were added under each heading. Mr. Carpenter responded
to questions from the audience throughout the presentation. 1 hours, 11 minutes
| 7 Views http://www.c-
Federal Campaign Laws T
Mr. Braden talked about the laws and regulations governing campaign financing. Among
the specific issues addressed were disclosure, including record-
Conducting Campaign Fundraising T
Ms. Bocskor talked about campaign fundraising. Using a pyramid structure, she divided
contributors into three groups: high-
Campaign Finance Planning T
Ms. Cummings talked about campaign finance planning and management. Among the specific
issues addressed were the difference between gross and net dollars, attracting big
money donors, and various methods of fundraising. Using a chalkboard, Ms. Cummings
created and discussed two timelines, an expenditures timeline and a finance timeline.
She also responded to questions from the audience. 1 hours, 20 minutes | 4 Views
Jan 2, 2004 http://www.c-
Campaign Advertising
Request this video be made available for online viewing
Jan 05, 2004 http://www.c-
Direct Mail Campaigns (with many examples of mail pieces) T
Dan. Hazelwood talked about the use of direct mail in political campaigns. Among
the topics he addressed were targeting demographic groups, developing messages that
will be effective through mail campaigns, and ways to optimize the power of mailing
campaigns. During his lecture he answered questions from students in the class. 1
hours, 33 minutes | 1 Views Jan 5, 2004 http://www.c-
Campaign Costs T
Janet Katowitz spoke to students about the costs of buying campaign advertisement
time in different media markets. Among the topics she addressed were cost-
Producing Campaign Advertisements T
Mr. Hamburger talked about media production and integrating media messages in political campaigns. Among the topics he addressed were developing a core message, developing a message through video images, and the process of producing campaign advertisements. During his lecture he answered questions from students in the class. Jan 5, 2004 1 hours, 23 minutes | 2 Views
http://www.c-
Campaign Advertising
Request this video be made available for online viewing
http://www.c-
Internet Use in Campaigns
Mr. Panetta spoke to students about the use of the Internet in political campaigns.
Among the topics he addressed were on-
1 hours, 17 minutes | 3 Views Jan 3, 2004 http://www.c-
Candidate Coalition Building T
Mr. Likins instructed the students on building coalitions for political candidates.
Topics included finding the people with similar interests to form a coalition, applying
tactics, negative campaigning and others. The program ends abruptly. Approximately
the last ten minutes are not included. 29 minutes | 1 Views Jan 3, 2004 http://www.c-
===================== 2002/2003 ==========================
Campaign Event Planning T
Ms. Bocskor talked about planning effective campaign events. She also responded to
questions from the audience. 1 hours, 33 minutes | 3 Views 01/03/2003 http://www.c-
Campaign Mailings T
Mr. Carlyle talked about the use of direct mail and other mailings in political campaigns.
He also responded to questions from the audience. He presented and analyzed MANY
examples of milers. 1 hours, 26 minutes | 2 Views Jan 3, 2003 http://www.c-
====================== before 2004 =====================
Campaign Planning
Bill Sweeney, director of the American University 1991 Campaign Management Institute,
spoke on political campaign planning. Mr. Sweeney works with Washington Resources
and Strategy. Campaign planning is the well-
Special Interest Groups & Political Campaigns
Request this video be made available for online viewing 1 hours, 9 minutes | 4 Views
Jan 6, 1989, http://www.c-
Fundraising
Request this video be made available for online viewing Note: This program has a
noisy audio track. 4 hours, 34 minutes | 5 Views Jan 12, 1988, http://www.c-
========================== More =========================
(http://www.c-
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Page updated 2/19/10